Categories: NewsSouth Africa

Agribusiness entrepreneur named one of SA’s most notable young people

Agribusiness entrepreneur Leeko Mokoena has been named one of the Mail & Guardian’s 200 Young South Africans (a list of…

Mokoena was selected from 1 000 entries and is one of six in the ‘environment’ category.

She is the founder of Made with Rural, a company that helps small-scale farmers create economies of scale through group buying and selling. This makes it easier for farmers to access markets. The company’s mobile app, Go Rural, enables producers to access industry information and track sales.

Mokoena established the company when she noticed that young South Africans were no longer interested in farming. Growing up in a village near Mahikeng, she had seen how every household had a food garden or communal crop field which guaranteed food security for many families.

However, this changed as people in her community became too old to work and passed away. The generation that inherited their land did not want to farm and the land was left fallow.

Through her business, Mokoena is changing negative perceptions of farming. She believes that seeing evidence of new and successful farming businesses throughout the value chain will encourage more young people to work in the sector.

One of her projects is to revive failed government farming initiatives.

“My thinking is that we should revisit the failed or struggling projects and check why they failed and help fix that instead of continuing to fund more of the same,” she says. Using state funding and support from the department of agriculture, she helps farmers to obtain tools and seed to bring fallow land back into production.

“I’m very passionate about the change that I know agriculture can bring to bleak situations, to villages that have no economic activity, but are rich in natural resources like land and water. I have seen agriculture change my family’s life,” says Mokoena.

Share
Published by
Janine Ryan
Tags: agribusinessfarminggovernment

Recent Posts

Local manufacturers seen at Royal Show

Every year, the Royal Show features exhibitors and agricultural equipment quite different from those at Nampo. The Royal Show is…

4 hours ago

Making the most of calcium as a soil and plant nutrient

Despite being a vitally important element for optimal crop production, calcium is often largely undervalued by farmers and agronomists. Plant…

1 day ago

Omnia to pay R30 million fine for collusion

Following an almost 15 year legal battle between Omnia Fertilizer and South Africa’s Competition Commission (CompCom), the fertiliser company has…

1 day ago

Farm hard with Firestone

Farming isn’t just about beautiful mealie fields and incredible sunsets over your herd. It’s about long days, sweat on foreheads…

1 day ago

How to implement a succession plan

The importance of a succession plan for a farming business cannot be underestimated, and must be prioritised.

2 days ago

Hemp production could soon be legal

The Department of Agriculture, Forestry and Fisheries (DAFF) has formally requested the Department of Health and the Department of Justice…

2 days ago

This website uses cookies.