Home Research and marketing needed to boost dragon fruit production South African consumers are generally unfamiliar with dragon fruit, especially the sweet variety. This, and its unusual appearance, means that the industry has to work hard at marketing the fruit.

South African consumers are generally unfamiliar with dragon fruit, especially the sweet variety. This, and its unusual appearance, means that the industry has to work hard at marketing the fruit.

South African consumers are generally unfamiliar with dragon fruit, especially the sweet variety. This, and its unusual appearance, means that the industry has to work hard at marketing the fruit.

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