The answer when a pet goes missing

Microchipping is the most effective pet identification solution.

- Advertisement -

A third of all cats and dogs go missing, and, if not properly identifiable, will never be returned to their owners. A collar with a name tag is not a reliable identification system, as it fades over time, falls off or may be deliberately removed. An implanted microchip, while invisible, provides permanent identification that cannot be deleted, falsified or become impossible to read.

Identipet Scanner. An annual service fee of R70/pet, allows Identipet to continue providing free microchip scanners to vets and animal shelters. (Photo: Identipet)

Microchipping is a simple procedure, and causes the animal minimal discomfort. A veterinarian simply injects the microchip, about the size of a grain of rice, under the skin between the shoulder blades, and no anaesthetic is needed. The process is similar to a routine inoculation, and takes only a few seconds.


Identipet is the only microchip endorsed and used by the National Council of SPCAs, and is usually implanted by a veterinarian. The Identipet microchip has no internal energy source, is made from inert material, and will last for the lifetime of the pet. The microchip is read by passing a microchip scanner over the site of implant, usually the animal’s shoulder blades.

The scanner emits a low radio frequency magnetic wave that provides the power needed to transmit the microchip’s unique identification code. This code identifies the pet, and links it with the registered owner’s contact information, thereby re-uniting pet and owner. Lost cats or dogs taken to animal shelters or vets are automatically scanned for the possible presence of a microchip.

- Advertisement -

Identipet is the only microchip that encompasses the Bio-Bond patented anti-migration feature, which anchors the microchip in place, enabling it to be easily located and scanned. The cost of microchipping a household pet such as a cat and dog, costs between R200 and R450, which includes the administration and records, a certificate, and a tag optionally affixed to the collar to identify the animal as having been microchipped. 

For direct microchip sales to farmers and breeders, phone Identipet on 011 957 3455/6. Visit