Categories: Vegetables

Market agents code of conduct

A Code of Conduct (CoC) ensures stability and purpose within a sector and a measure of confidence for clients. Market…

The recently established steering committee for the upliftment of national fresh produce markets, which is driven by the department of agriculture, is now calling on producers, market agents and market managers to come up with proposals on how they can contribute to the improvement of markets. This is an excellent move.

The upliftment of markets was never going to succeed until the main roleplayers all made their own positive contributions. The tendency has always been to blame market management for the state of markets, but that never addressed the whole issue.


Certainly, market management must shoulder most of the blame because, as municipal entities, most have failed in their duty to provide efficient markets for the benefit of the whole community. But market agents are not off the hook. The arrogance of some – born of an era when producers had few options for marketing their products – created a culture of indifference and entitlement, which they have been slow to shed.

Thankfully, the challenges of today have awoken most of them to the realities of modern fresh produce marketing and they have responded accordingly. Many producers have moved away from supplying the markets to a greater or lesser degree and it’s encouraging to see that the trend seems to be slowing down.

This is what the upliftment of the markets is all about – turning a downward spiral into an upward growth curve. It can only come about if loads of money are pumped into modernising markets, and with that, an improvement in service levels by market owners and market agents to attract producers back into the fold.

The competition from other marketing options will always be there, which is a good thing. It means that market owners and market agents will have to add extra value to their service delivery if they want producers to support them. Embracing a CoC will go a long way towards achieving that.

Recent Posts

Wine industry satisfied with inflationary sin tax increase

The South African wine and brandy industry has welcomed the inflationary increase in excise duties announced by Finance Minister Tito…

7 hours ago

Hedging market and climate risks on a family wine farm

Boplaas Family Vineyards shows that farm size does not really matter if you want to makeit in the wine industry.…

11 hours ago

SA peanut plantings at lowest level ever

Only 19 200ha had been planted to peanuts in the 2018/2019 production season, which is the smallest area on record,…

12 hours ago

No pay rise for MPs as govt seeks to close budget deficit

South Africa is not immune to events in the global economy and the expected slowdown in world economic growth will…

1 day ago

Treasury cuts land reform budget

The allocation from National Treasury to the Department of Rural Development and Land Reform (DRDLR) will decrease from just under…

1 day ago

More money for black farmer development in Mboweni’s budget

The national budget for the 2019/2020 fiscal year, which was tabled by Finance Minister Tito Mboweni in Parliament on Wednesday,…

1 day ago

This website uses cookies.