Categories: Vegetables

Market agents code of conduct

A Code of Conduct (CoC) ensures stability and purpose within a sector and a measure of confidence for clients. Market…

The recently established steering committee for the upliftment of national fresh produce markets, which is driven by the department of agriculture, is now calling on producers, market agents and market managers to come up with proposals on how they can contribute to the improvement of markets. This is an excellent move.

The upliftment of markets was never going to succeed until the main roleplayers all made their own positive contributions. The tendency has always been to blame market management for the state of markets, but that never addressed the whole issue.

Arrogance

Certainly, market management must shoulder most of the blame because, as municipal entities, most have failed in their duty to provide efficient markets for the benefit of the whole community. But market agents are not off the hook. The arrogance of some – born of an era when producers had few options for marketing their products – created a culture of indifference and entitlement, which they have been slow to shed.

Thankfully, the challenges of today have awoken most of them to the realities of modern fresh produce marketing and they have responded accordingly. Many producers have moved away from supplying the markets to a greater or lesser degree and it’s encouraging to see that the trend seems to be slowing down.

This is what the upliftment of the markets is all about – turning a downward spiral into an upward growth curve. It can only come about if loads of money are pumped into modernising markets, and with that, an improvement in service levels by market owners and market agents to attract producers back into the fold.

The competition from other marketing options will always be there, which is a good thing. It means that market owners and market agents will have to add extra value to their service delivery if they want producers to support them. Embracing a CoC will go a long way towards achieving that.

Share
Published by
Janine Ryan
Tags: fresh producemarket agents

Recent Posts

Agri interventions key to Ramaphosa’s economic stimulus package

President Cyril Ramaphosa announced that government has reprioritised funding towards an economic stimulus package that would focus on agriculture, among…

11 hours ago

Biosecurity: your first line of defence against disease

Dr Fambies van Biljon, veterinarian at Sovereign Foods, talks to Glenneis Kriel about the crucial need to establish a well-run…

14 hours ago

Local manufacturers seen at Royal Show

Every year, the Royal Show features exhibitors and agricultural equipment quite different from those at Nampo. The Royal Show is…

1 day ago

Free State fires claim first fatality

Fire officials in the Free State expressed hope that the forecast of rain for the weekend could bring some relief…

1 day ago

Making the most of calcium as a soil and plant nutrient

Despite being a vitally important element for optimal crop production, calcium is often largely undervalued by farmers and agronomists. Plant…

2 days ago

Omnia to pay R30 million fine for collusion

Following an almost 15 year legal battle between Omnia Fertilizer and South Africa’s Competition Commission (CompCom), the fertiliser company has…

3 days ago

This website uses cookies.