About us

About Farmers Weekly

Farmers Weekly is one of South Africa’s leading agricultural publications, delivering trusted news, analysis, and practical insight to the farming and agribusiness community.

For decades, Farmers Weekly has served as a reliable source of information for commercial and emerging farmers, agribusiness professionals, policymakers, and stakeholders across South Africa and the broader African continent. Our purpose is to promote a resilient, sustainable, and competitive agricultural sector by equipping readers with credible information and expert guidance.

Our Mission

Our mission is to inform, empower, and connect the agricultural community through accurate journalism, market intelligence, policy reporting, and practical farming advice.

We aim to:

  • Provide timely and reliable agricultural news
  • Offer expert-driven farming advice and technical insights
  • Cover market trends, commodity pricing, and economic developments
  • Report on agricultural policy and regulatory changes
  • Highlight innovation, sustainability, and transformation in agriculture

Farmers Weekly supports farmers across racial, gender, and generational divides, reflecting the diversity of South Africa’s agricultural sector.

Our Editorial Standards

Farmers Weekly is committed to independent, accurate, and fair reporting.

Our newsroom operates with strict editorial independence. Advertising and commercial partnerships do not influence editorial decisions.

We adhere to recognised journalistic principles, including:

  • Accuracy and fact-checking
  • Fairness and balance
  • Transparency and corrections
  • Ethical reporting practices
  • Responsible sourcing

For more information, please see our Editorial Policy.

Our History and Evolution

Farmers Weekly has a long-standing heritage as a respected print publication in South Africa. Over the years, we have evolved to meet the changing needs of modern agriculture.

While our print edition remains an important part of our identity, we have significantly expanded our digital presence to deliver:

  • Breaking agricultural news online
  • In-depth features and analysis
  • Market updates
  • Multimedia and digital content
  • Mobile-accessible reporting for farmers in the field

Today, Farmers Weekly operates as a multi-platform agricultural media brand, combining traditional journalism with digital innovation.

Our Audience

Our readership includes:

  • Commercial farmers
  • Emerging and small-scale farmers
  • Agribusiness professionals
  • Agricultural economists and analysts
  • Policymakers and regulators
  • Agricultural students and aspiring agriculturists

We reach readers throughout South Africa and across the African continent through print distribution and digital platforms.

Awards and Recognition

Farmers Weekly journalists and contributors have earned recognition from respected local and international bodies for excellence in agricultural journalism. Our reputation is built on credibility, expertise, and long-term trust within the sector.

Our Commitment to the Agricultural Sector

Agriculture plays a vital role in South Africa’s economy, food security, and rural development.

Farmers Weekly is committed to:

  • Supporting sustainable farming practices
  • Encouraging innovation and technological advancement
  • Promoting responsible land stewardship
  • Highlighting transformation and inclusion within the sector
  • Providing practical information that helps farmers make informed decisions

We believe informed farmers build stronger agricultural systems.

Contact Us

For editorial inquiries, advertising, or general questions, please visit our Contact Page or email us at: [email protected]