Farmer’s Weekly is a South African publication that provides news, information, and advice to the agricultural sector. It serves as a trusted resource for farmers across racial and age divides, with the goal of promoting a sustainable agricultural sector. While traditionally a print publication, it has expanded its efforts to its digital platforms to provide breaking news and complementary information, aiming to be a go-to resource in both print and online formats.
- Focus: Farmer’s Weekly focuses on news, advice, and inspiration for those in the agricultural sector, including farmers and aspiring agriculturists.
- Goal: Its primary objective is to promote the interests of a sustainable agricultural sector and to equip farmers with the knowledge and insights needed for success.
- Reach: It caters to a wide audience, regardless of race, gender, or age, and has a significant presence in both South Africa and the rest of Africa.
- Format: The publication has a long history as a print magazine but has significantly enhanced its digital platforms to complement the print edition. It now provides information through print, online articles, and other digital channels.
- Credibility: It is described as a trusted source of candid and truthful information, with its journalists and content earning awards from international bodies
