The finalists were selected from 373 entries nationwide, with a focus on the agriculture and logistics sectors. Five of the 10 are business owners in agriculture, a sector highlighted for its role in food security and export leadership. They are leveraging modern technologies such as artificial intelligence (AI) and drones to manage production and scale their operations.
The Metropolitan Collective Shapers (MCS) initiative aims to help small business owners become leaders whose success will ultimately have a direct impact on their communities. To qualify, entrepreneurs must be between 18 and 35 years old, South African citizens, and manage 100% youth-owned businesses (historically disadvantaged or disabled persons) that have been operational for at least 12 months.
During a panel discussion, Linda Mthalane, a livestock farmer from Dundee in KwaZulu-Natal and a former MCS finalist, reflected on the programme’s impact. She noted that while the training and mentorship were invaluable, the true change was internal.
“The programme taught me valuable networking skills and how to be intentional about my brand, and helped me understand my purpose and focus my ambition.
“When you understand your identity, it is much easier to set goals and identify opportunities that align with your business,” she told Farmer’s Weekly.
A call for mentorship
Mthalane emphasised her passion for mentoring new entrants, noting that she herself needed more support after completing her own journey.
“I enjoy having meaningful conversations with entrants to give them hope for their future in commercial farming,” she said.
“There is so much room in South Africa for entrepreneurs who want to take part in food production, but we need to do this together. Everyone needs a hand that can grab them and help them move forwards.”
A high-level panel, including Metropolitan CEO Peter Tshiguvho, highlighted that while funding is crucial, emotional strength, financial literacy, and mental clarity are equally vital for rewriting legacies in South Africa.
The MCS programme distinguishes itself by offering holistic coaching and mental health support to help small business owners navigate a volatile economic landscape.
The top 10 finalists have gained access to:
- Personal branding and leadership training
- Direct market access and national exposure
- Mentorship from industry experts
- A cash injection and media training
The current MCS cycle, which began in October 2025, is set to conclude at the end of February 2026.
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