SA young farmer of the year hails innovative producers

The future of agriculture took centre stage at the 2025 AgriSA/Toyota SA Young Farmer of the Year Awards, held in Johannesburg on Thursday. Francois Rossouw (30) was named the 2025 AgriSA/Toyota SA Young Farmer of the Year at the prestigious ceremony

SA young farmer of the year hails innovative producers
Pictured from left to right is Minister of Agriculture John Steenhuisen, Agri SA president Willem de Chavonne Vrugt, Francois Rossouw (2025 Toyota/Agri SA Young Farmer of the Year) and his wife Jean-Mari, Leon Theron, Senior Vice President: Sales and Marketing at Toyota, and Prof Carlu van der Westhuizen, convenor of the awards.
Photo: Lindi Botha
- Advertisement -

All finalists were celebrated for their leadership, excellence and commitment to the agriculture sector.

The awards recognise outstanding achievement across the Young Farmer, New Harvest of the Year and Communal Farming Association categories.

Leon Theron, senior vice-president for sales and marketing at Toyota South Africa, said: “Every year I am inspired by the resilience of young farmers who have to deal with political and market uncertainty, financial pressures, climate extremes and crime. Yet they continue to create jobs, drive food stability and contribute to one of the most dynamic agricultural sectors in the world. You as young farmers are showing the value of adaptability and strong partnerships.”

- Advertisement -

Theron urged the finalists to never give up, even when circumstances seem difficult or impossible.

“You are the people who will create hope, and you will have the responsibility to inspire others.”

Minister of Agriculture John Steenhuisen also attended the event and expressed his appreciation for the farming community.

“I don’t think one can ever thank South African farmers enough. Despite some of the most difficult conditions in the world, agricultural exports are up 10% year-on-year. This is a testimony to your ability to innovate, adapt and keep moving forward.”

Addressing the finalists, Steenhuisen said the entire sector is immensely proud of them.

“When I travel internationally, the awe and respect for South African agriculture is palpable, and that is because of the work each farmer does every day,” he said.

He reiterated government’s commitment to creating an enabling environment for farmers to grow and succeed.

“And even when situations seem dire, farmers have the ability to pick themselves up and keep on. This is what makes you all winners – the ability to be resilient.”

In his address, AgriSA president Willem de Chavonnes Vrugt reflected on the sector’s strength, saying it lies in the resilience of South African farmers.

“Although many people often expect farmers to be fragile due to the challenges they have to deal with on a daily basis, this is not the sentiment you will find amongst South African farmers. In fact, it is the opposite. Farmers are anti-fragile, not only due to their skill and hard work, but their willingness to draw strength from one another,” he said.

He reminded the young farmers that they will be the light at the end of tunnel, explaining that they will have to be the ones that come with solutions to address the current issues.

The awards emphasise the importance of diversification in farming enterprises, innovation, the adoption of technology and sustainable practices within the South African agricultural environment.

Earlier this year, Rossouw received the title of Agri Western Cape’s Young Farmer of the Year. He is from Mooigezicht Estates in the Hex River Valley.

He farms table grapes and has implemented precision-farming methods to improve both yield and quality. His approach blends tradition with forward-thinking strategies in sustainability, technology and people-centred leadership.

Rossouw said the past months have shown him that there is one culture that truly unites South Africans, and that is “agriculture”.

He emphasised the importance of organised agriculture as it provides essential support to producers. “This support is fundamental to the agriculture sector’s future.”

He added that he is privileged to have met exceptional young farmers who continue to find solutions and support their communities.

Rudzani Sadiki received the New Harvest of the Year award. Sadiki runs a diversified farm in the Thabazimbi area in Limpopo and produces sunflower, cattle, sheep, and broilers.

Pictured from left to right is Minister of Agriculture John Steenhuisen, Rudzani Sadiki (2025 New Harvest Award winner), his wife Mandy, Leon Theron, Senior Vice President: Sales and Marketing at Toyota, and Prof Carlu van der Westhuizen, convenor of the awards.

Iqhude Supply and Farming, based in Elim in the Western Cape, received the Communal Farming Association award. In their operation they focus on flower cultivation, as well as cattle and sheep production.

Pictured from left to right is Minister of Agriculture, John Steenhuisen, Justice Mxokozeli, Leon Theron, Senior Vice President: Sales and Marketing at Toyota, and Prof Carlu van der Westhuizen, convenor of the awards.
@farmersweeklysa Congratulations to Francois Rossouw, the 2025 Toyota/Agri SA Young Farmer of the Year. As a leading table grape producer, Rossouw has embraced precision farming to boost yield and quality, showing how innovation, sustainability and people-centred leadership can shape the future of viticulture. A well-deserved honour. @Lindi Botha #farmersweeklysa #farmingsouthafrica #youngfarmers #tablegrapes ♬ A cool and bright song with a view of the sea that feels summer(1203560) – G-axis sound music

- Advertisement -
Previous articleSuzuki ‘half-loaf’ will put in a full shift
Magda du Toit
Magda du Toit is a freelance communication consultant and journalist. She has worked in the agriculture sector for more than 35 years. She obtained a BA in Communication (Hons), and also completed a Post-Graduate Diploma in Marketing Management. Throughout her career she has received recognition and various awards for individual and team contributions. She was also the chairperson of the northern branch of Agricultural Writers SA and still serves on both its executive bodies. Magda is also the South African representative at the International Federation of Agricultural Journalists, where she chairs one of the committees.