The Bona Bona Platinum Auction is known for its sense of community, with conversations about conservation, networking, and family time, but above all for the variety of genetics on offer. This year’s event was no different.
Auctioneer Brandon Leer, who led the event, said the catalogue of about 130 animals was excellent.
“I am impressed with the quality of animals in the catalogue; quality genetics across the board, a variety of species with impressive horns, and an array of colours,” he said.
The event’s showstopper was Dominus, a striking South African buffalo bull recognised for his elite genetics, massive frame, and exceptional horn span of more than 56 inches. Considered one of the most promising breeding bulls in the local wildlife industry, a 25% ownership stake in the bull sold for R6 million after fierce bidding.

“To every buyer, bidder, underbidder, and guest who joined us, your presence, enthusiasm, and belief in what we do made this event truly special,” Pieter Ernst Jnr, owner of Bona Bona Safaris, told Farmer’s Weekly after the event.
“We are proud to be part of an industry that continues to grow stronger, push boundaries, and strive for excellence together.”
He added that the lodge was fully booked for the auction, with some prestige guests flying in for the event, while others were accommodated in a tented camp.
“The auction again proves that wildlife remains a good investment, with prices increasing by 20% year-on-year since 2021 and showing no sign of slowing,” he added.






