In a sector defined by unpredictability and rising costs, Omnia’s unwavering support has assisted producers to navigate the challenges of modern agriculture with confidence and clarity.
Farming with heart, science and innovation
South African agriculture demands resilience. From erratic weather patterns to the pressures of sustainability and market volatility, producers face daily decisions that impact not only their yields but also their livelihoods.
“At Omnia, we understand these pressures because we are right there next to our producers,” says Louis Strydom, Marketing Director at Omnia.
“Our role goes far beyond fertilizer – we walk alongside farmers managing their crops to deliver optimised results.”
Omnia’s Feet on the Farm philosophy is more than a slogan; it is a way of life. Our agronomists are deeply embedded in farming communities, building trust through a grounded, real-world understanding of agricultural needs.
Nutriology®: A holistic approach to crop production
Omnia’s Nutriology® model combines cutting-edge science with practical farming expertise. Through accurate soil analysis, plant tissue analysis and tailored solutions, producers gain access to tools that maximise input efficiency and boost yields.
In addition, SAP analyses provide actionable insights throughout the growing season, driving sustainable growth. The Nutriology® model, is supported by accredited laboratories and experienced agronomists.
“We have developed and implemented advanced techniques such as plant SAP testing, to monitor crop performance throughout the growing season,” says Strydom. “Our solutions are not only crop and producer specific, but they also consistently demonstrate measurable returns on investment.”
Nutrient-use efficiency and water-use efficiency, widely recognised as priorities in modern agriculture, have long been integral to Omnia’s Nutriology® model. By enabling producers to maximise yield and value from their products and services, Omnia helps ensure that profitability and sustainability are maintained.
The company’s reputation is built on integrity and partnership. Omnia’s endorsement of any product carries weight in the industry – it signals that the product has undergone rigorous testing, is backed by credible science, and meets the highest standards of quality and effectiveness.
De-risking farming, delivering results
Agriculture will always carry risk, but Omnia’s mission is to help producers manage the impact. From developing sulphur-based products ahead of global fertilisation trends to leading the way in data-driven precision farming, Omnia’s innovations are designed to protect investments and secure long-term profitability.
“We don’t measure success by how much fertilizer we sell,” says Strydom. “We measure it by the results on the farm – better yields, improved crop quality, and smarter resource allocation.”
Ensuring supply with quality and responsibility
Omnia’s ESG strategy underpins the Group’s purpose of striving for zero harm and creating positive impact through responsible business practices. A resilient supply chain and continuous innovation ensure producers have reliable access to high-quality products while advancing more sustainable farming practices.
Omnia continues to reduce scope 1 and 2 emissions, and in financial year end 2024 they reported lower carbon emissions of 156 759 tonnes, a decrease of 75% since financial year end 2020.
Additionally, water recycling improved by 24% from 2023 to 2024, and used oil collection increased to 33% – which is notable as one litre of used oil prevents potential contamination of one million litres of water.
“These milestones highlight our commitment to innovation, sustainability, and growing futures together beyond the farm gate,” says Strydom.
A legacy of shared prosperity
Omnia’s belief in shared growth has shaped its legacy. For over seven decades, the company has supported producers grow more than crops – it has helped our partners grow futures.
“Farming is about more than food production,” Strydom concludes. “It’s about building futures for families, communities, and generations to come. And we believe those futures are best built together.”
Talk to an Omnia agronomist today to discover how Omnia’s Nutriology® model can help your farm thrive.
For more information, visit www.nutriology.co.za.
