SA wine exports to China grow

A high level Western Cape government delegation is in China to promote the province’s wine through project Khulisa, among other things.

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According to a Western Cape government press release, premier Helen Zille and economic opportunities minister Alan Winde are leading the delegation.

Since 1994, South African wine exports have grown from 50 million litres to 500 million litres globally, the release said.

China is currently South Africa’s 6th largest export market for packaged wines by volume, having reached 11 million litres in 2014.

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South Africa is one of only a few countries to have launched a traceability seal which guarantees that wine was produced ethically, an important feature for the Chinese market which prioritises high quality offerings and food safety.

“Through Project Khulisa, we aim to double the export of wine to China by 2025. If the current trend continues, I am confident we will reach that goal,” said Winde.