The new record-high price was the highest ever paid for a pigeon, and exceeded the previous record of R4,25 million.
The Gino Clicque auction was launched by Belgian pigeon breeder, Gino Clicque, in partnership with Pipa.
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Clicque auctioned off 405 of his pigeons online, and reported a turnover of R30 million (€2 145 000).
The average price achieved was R74 000 (€5 297).
The following pigeons achieved the highest prices at the auction:
- Golden Prince – R5 million (€360 000)
- Devil Prince – R1,8 million (€126 000)
- Super Gaby – R1,13 million (€81 000)
- Robertina – R992 768 (€71 000)
- Prince Rudy – R894 890(€64 000)
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