The South African Wine and Spirit Board recently approved that the following wine wards would, in future, be recognised under the inclusive name, Wine of Origin Cape Town: Constantia, Durbanville, Philadelphia and Hout Bay.
A total of 30 wineries, including some of South Africa’s leading wine brands such as Groot Constantia, Durbanville Hills, Diemersdal, Klein Constantia, Nitida, Meerendal, Buitenverwachting and Cape Point Vineyards, will join forces under Wine of Origin Cape Town.
Rico Basson, CEO of the South African wine producers’ organisation, Vinpro, said in a statement that the collaboration between the various wards and wineries to form the new wine district was a huge step forwards for the South African wine industry.
According to Alan Winde, Western Cape MEC of Economic Opportunities, this decision would raise international awareness of South Africa’s wine.
“This is exciting news for our wine industry. Cape Town’s brand as a leading, quality tourism and investment destination is already well established.
Bringing our wine offering under this same banner is a natural fit, and one that will dramatically accelerate global market recognition of our produce. This move will deliver benefits to both our tourism and wine industries,” said Winde.
Siobhan Thompson, CEO of Wines of South Africa (WOSA), shared Winde’s sentiment.
“As a destination, Cape Town has long been a firm favourite among international travellers, and has a strong reputation for not only its beauty, but also its flavours, be it wine and food and, of course, its people.
This new appellation will not only hold positive rewards for the region, but also for South African wine as a whole, as it will surely draw instant recognition due to the popularity Cape Town enjoys abroad.”
