With more than 40 years of service in agricultural statistics, Rona has been a valued contributor to South Africa’s crop estimation system since the late 1990s.
She plays a pivotal role in the collection, analysis and interpretation of crop production data for summer and winter crops.
“In a free market environment, the emphasis is on planning. To plan, farmers need accurate market information so that they can decide how much of a particular crop to produce, in which area to produce, and at what price. Industry also has to plan stock levels and storage capacity. That is why crop estimate numbers are so crucial,” says Rona.
The national crop estimate is the forecasting of the expected harvest for the entire country. This is performed by a dedicated team of analysts and economists who use a combination of methods to determine a given tonnage figure. This figure will change throughout the season as the conditions and farmer’s plans to plant change.
Expertise and experience
Her expertise and extensive experience have contributed significantly to the accuracy and credibility of national crop estimates, helping the Crop Estimates Committee consistently achieve industry-recognised accuracy standards. She is highly regarded for her ability to analyse complex agricultural information, guide forecasting processes and support informed decision-making within the agricultural sector.
Rona provides essential support to other key agricultural committees through statistical analysis, forecasting, reporting and stakeholder engagement. Her commitment to excellence, professionalism and attention to detail have earned the respect of colleagues and industry stakeholders alike, making her a trusted and influential figure in South Africa’s crop estimation environment.
Rona, however, was not drawn to agriculture from an early age.
Aspirations and education
“When I was a child, I wanted to become a teacher because I have always loved working with children and helping others learn and grow. I was also attracted to the profession because it is a valuable qualification that can open doors and provide employment opportunities almost anywhere. Although my career path eventually led me into agriculture, the passion for guiding, supporting and empowering others has remained an important part of who I am,” she says.
She obtained a BCom degree in Personnel Management in 1984 and completed a Postgraduate Higher Education Diploma in 1985. After completing her studies, she accepted a teaching position on the East Rand, adjacent to Johannesburg. After getting married, however, she relocated to Pretoria, and the daily commute between Pretoria and the East Rand was no longer practical.
Her studies included Economics and Business Economics as major subjects, and that opened the door to opportunities beyond education. She remembers: “At the time, the Commission of Administration advertised positions for economists, specifically seeking candidates with inter alia Economics and Business Economics qualifications. I applied for one of these positions and was appointed. That marked the beginning of my journey in the agricultural sector.”
Entry into agriculture
She says that what started as a career opportunity soon became a passion.
“In 1986 I was appointed at the Department of Agriculture. Over the years, I have gained a deep appreciation for agriculture and its vital role in food security, economic development and its contribution to the country’s Gross Domestic Product. Looking back, I can see how the skills and knowledge I acquired during my studies provided the foundation for a fulfilling career in a sector that makes a meaningful impact every day.”
Rona argues that although her studies were not specifically focused on agriculture, they still provided her with skills and background that she has been using throughout her career in agriculture.
“My background in Economics and Business Economics helped me understand the economic realities and challenges facing agriculture, while Personnel Management equipped me to work effectively with people, teams and stakeholders. My Higher Education Diploma also developed my ability to communicate, train, mentor and transfer knowledge, skills that have been particularly valuable when working with colleagues, farmers and communities. Looking back, I realise that my studies gave me a versatile foundation that has supported my work in agriculture for the past 40 years.”
Job dedication and experience
She believes her greatest strengths are her passion for people, her dedication to her job and the experience she gained over many years in the agricultural sector.
“I enjoy working with others, sharing knowledge and helping people grow and succeed. My ability to adapt to changing circumstances together with a deep commitment towards my work and a love for agriculture, helped me to build a rewarding and meaningful career.”
She says that she has been fortunate to work alongside loyal and dedicated colleagues who have supported, motivated and encouraged her throughout her career.
“The willingness of colleagues to share their knowledge and experience has played a significant role in my professional growth and has inspired me to continually strive for excellence. I am grateful for the opportunities I have had to learn from them and to contribute as part of such a committed team.”
Circling back to crop forecasting, Rona explains why crop estimates are important.
According to her, crop estimates provide:
- An early indication of expected production number to decision makers.
- Crucial information to the grain industry for planning regarding trading, transport, storage and marketing.
- An equal playing field to grain buyers and sellers.
“It also prevents the spreading of rumours and market manipulation.”
Advice for starting out
From her decades of experience, her advice to the younger generation is to work hard, be dedicated, to keep learning and to be open to opportunities.
“You may not always end up where you originally planned, but that does not mean you cannot build a successful and fulfilling career. Believe in yourself, embrace challenges and do not be discouraged by setbacks. Every experience teaches you something valuable. Build strong relationships, treat people with respect and always do your best. Success comes from dedication, perseverance and a willingness to grow. Most importantly, find purpose in what you do and look for ways to make a positive difference in the lives of others.”
For more information, email Rona Beukes: [email protected].
