Hard work and excellence recognised at agri awards

The Agricultural Writers SA North named its regional candidates on 29 September during its awards evening, held in Pretoria.

Hard work and excellence recognised at agri awards
From left: Dewald te Water, Farmer of the Year Mpumalanga; Jimie Malan, Farmer of the Year Gauteng; Jaco du Preez, New Holland; Sophy Musabeni Litshani, New Entrant to Commercial Agriculture Gauteng; Prof Frikkie Maré, Agriculturist of the Year Free State; Suzanne Oosthuizen, Rijk Zwaan; Lindi Botha, Chairperson Agricultural Writer SA North; and Johan Bezuidenhout; NWK. Absent: Corné Louw, Agriculturist of the Year Gauteng.
Photo: Magda du Toit
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The candidates were nominated by Agricultural Writers SA North members in the sections for Farmer of the Year, Agriculturist of the Year, and New Entrant to Commercial Agriculture of the Year for 2023.

Lindi Botha, chairperson of Agricultural Writers SA North, said during the event, “Despite economic pressure felt worldwide by every sector, agriculture as an industry continued to stand out as flourishing. This is a testament to the resilience and innovation of everyone involved in agriculture.”

During a panel discussion focusing on solutions for an uncertain future, the take-home message was that relationships, solid partnerships, adaptability and perseverance were key elements in being successful as a farmer.

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Botha said that the road ahead was strewn with challenges. “Despite the success of our agricultural industry, we also think of those who find themselves in make-or-break situations. This makes it all the more important to stand together, build relationships and work together to find solutions.”

She added that similarly to farmers, the media were also facing troubles on account of the changes in the information landscape.

“The information landscape has changed to allow for unverified ‘facts’ and alternative truths. At this time, it is even more prudent to seek out and support those who are on the side of truth. Here, the Agricultural Writers SA plays a vital role. In reporting on the industry, and developing communication strategies, our members work to ensure agriculture’s voice is heard and that the industry is informed by facts, without bias. I would like to express my heartfelt thanks to everyone who supports our industry – whether you read your news online, buy a magazine each week, or utilise expert communicators to reach your audiences. Without your support an important watchdog will cease to exist,” she said.

The provincial award recipients for Agricultural Writers SA North were:

Farmer of the Year

  • Gauteng: Jimie Malan
  • Mpumalanga: Dewald te Water

Agriculturist of the Year

This year the focus was on agricultural economists:

  • Gauteng: Corné Louw
  • Free State: Prof Frikkie Maré

New Entrant to Commercial Agriculture

  • Sophy Musabeni Litshani

Heleen Pienaar and Dirk Strydom from Grain SA received Corné Louw’s award as Agricultural Writers SA North Agriculturist of the Year for Gauteng on his behalf. Louw was unable to attend as he was in Australia representing Grain SA at the World Canola Congress.

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Magda du Toit is a freelance communication consultant and journalist. She has worked in the agriculture sector for more than 35 years. She obtained a BA in Communication (Hons), and also completed a Post-Graduate Diploma in Marketing Management. Throughout her career she has received recognition and various awards for individual and team contributions. She was also the chairperson of the northern branch of Agricultural Writers SA and still serves on both its executive bodies. Magda is also the South African representative at the International Federation of Agricultural Journalists, where she chairs one of the committees.