Mike Cordes
Working as a market agent
The daily sales process is like a finely-tuned machine, and like any machine, it needs oil. In this case, that oil is communication.
Use social media apps to promote fresh produce
In late December, to market its Cuties mandarins, Sun Pacific introduced a marketing campaign on Snapchat, the social media messaging and imaging app.
Communication is key between farmer and market agent
The early part of the year is probably a good time to remind farmers about their responsibilities when dealing with a market agent.
Don’t forget to pay Freshmark Systems
Almost every fresh produce market in South Africa has a licensing agreement with Freshmark Systems, the providers of the industry’s dedicated IT-based sales processing system.
Don’t dump fresh produce!
A small-scale farmer recently told me that he supplied spinach to a client on contract, and sent his surplus spinach to the market.
Enabling good value between farmer and agent
At a recent conference, Tommie van Zyl, CEO of the ZZ2 group, talked about the agency system being a good ‘enabler’, and his remarks got me thinking.
Zimbabwean farmers make do, regardless
I recently visited Harare with Prof Charles Whitehead from the University of Johannesburg for a two-day Banana Ripening and Post-harvest Physiology workshop for the employees of a large Zimbabwe-based farming company.
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