Broll Auctions and Sales was established in 2011 as part of the Broll Property Group, one of Africa’s leading real estate services companies. The division was created to provide a professional, transparent, and efficient auction platform for the disposal and acquisition of property assets across commercial, industrial, retail, and residential sectors.
Over the years, Broll Auctions and Sales has evolved into one of South Africa’s most respected property auction firms, known for its national footprint, experienced team, and ability to deliver results for private sellers, listed property funds, financial institutions, and government entities. Our outstanding track record and decades of deal-making expertise reinforce our leadership status in the market.
Some of our key milestones are:
- 2011: formation within the Broll Property Group
- 2014: expansion of national operations and introduction of digital bidding solutions
- 2020: launch of hybrid (in-room and online) auction formats to enhance accessibility and transparency
- 2023 and 2024: record auction volumes driven by demand for distressed and high-yielding assets
- 2024: national footprint expansion with brokerages in the Western Cape, Eastern Cape, and KwaZulu-Natal
Primary area of specialisation
Broll Auctions and Sales specialises in the auction and private treaty sale of real estate assets across South Africa. Our expertise spans:
- Commercial and industrial properties
- Retail and mixed-use developments
- Farms, agricultural, and development land
- Distressed or bank-initiated disposals
- Residential portfolios and individual assets
We specialise in the auction and strategic sale of agricultural properties, equipment, and related assets. Our focus is on high-value transactions across the farming and agribusiness sectors, with tailored support for estate sales, investment-grade listings, and private treaty negotiations. We do not handle livestock auctions.
Our focus is on maximising value and liquidity in the real estate sector through professional marketing, extensive investor networks, and transparent sale processes.
On-site protocols
While we do not process animals, we remain mindful of biosecurity risks that may affect the broader agricultural environment. Our venues and operational procedures are designed to minimise cross-contamination risks, with protocols that include:
- Controlled access to auction sites
- Sanitisation stations for vehicles and personnel
- Clear separation between asset zones and public areas
- Coordination with relevant authorities when required
These measures are part of our broader commitment to safe, compliant operations.
Documentation and permit requirements
For all asset transactions, we enforce strict documentation protocols to ensure legal and regulatory compliance. This includes:
- Verified proof of ownership or mandate authority from sellers
- Transfer documentation aligned with asset type (for example, title deeds, equipment serials)
- Buyer identification and, where applicable, financial clearance or FICA compliance
- Coordination with conveyancers or logistics providers for post-sale handover
- Maintaining full audit trails and liaising with relevant stakeholders to ensure transparent, secure transactions
Fees charged to sellers and buyers
Our fee structure is communicated upfront:
- Seller: marketing costs are negotiated prior to auction and are typically based on asset value and marketing scope. The commission is paid by the buyer in an auction transaction (see below).
- Buyer: a buyer’s commission (usually between 5% and 10%, plus VAT) is payable on the fall of the hammer.
- Additional costs: registration deposits (for buyers), fully refundable if no purchase is made.
The future of auctions in South Africa
Broll Auctions and Sales has regular, multi-property auctions throughout the year, which can be attended in person, online, or via phone-in bidding.
The platform has seen a record number of bidders at our auctions, and we look forward to this positive cycle continuing into 2026.
As to the future of the industry, physical auctions remain the model of choice for South African audiences, and the move to online auctions hasn’t yet been as successful as in markets like the UK.
However, auctions in South Africa are becoming increasingly digital, data-driven, and shaped by younger, tech-savvy buyers. Phone bidding remains popular, but we expect to see a move towards hybrid formats.
For more information phone Lesley Saunders, head of marketing at Broll Auctions and Sales, on 087 700 8289, or visit brollauctions.com.
