The brand already uses sustainably sourced cocoa, accredited by independent third-party bodies, in products sold in certain markets, and is the first global chocolate brand to take such initiative, according to a company press release.
“Sustainable cocoa sourcing helps safeguard the livelihoods of farming communities and delivers higher quality cocoa beans,” said Sandra Martinez, head of confectionery for Nestlé.
The initiative, which coincides with KitKat’s 80th anniversary, is part of Nestlé’s commitment to source 150 000t of sustainably produced cacao by 2017.
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