Simmentaler’s Massman joins the Brahman society

“I speak on behalf of all the Brahman breeders when I say that we’re honoured and privileged to have the internationally renowned Namibian-born Peter Massman join our team
Issue date : 15 August 2008

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“I speak on behalf of all the Brahman breeders when I say that we’re honoured and privileged to have the internationally renowned Namibian-born Peter Massman join our team.” So said the president of the Cattle Breeders’ Society of South Africa, Llewellyn Labuschagne, after the appointment of as executive consultant to the society. “Massman’s appointment heralds a new era for the society, especially in the light of the ever-increasing popularity of our breed,” added Labuschagne.

“He is respected worldwide for his experience with stud cattle.” H e continued that Massman will be instrumental in repositioning the Brahman breed in South Africa. “The breed is going from strength to strength, particularly since the emphasis shift from grain-fed to grass-fed cattle. Our membership has increased by more than 70 over the past year. Massman’s previous expertise as GM of the Simmentaler/Simbra Breeders’ Society will be of tremendous value to us.”

Massman has been a valued contributor to the international Simmentaler scene and his insight, dedication and zeal have made him a legend in his own right. e was the first foreigner to be honoured with the prestigious German Bavarian Lion Award (Bayerische Löwe), presented to him by state minister for agriculture Josef Miller in 2001. T he award was conferred for his exceptional contribution towards the global development of the Simmentaler breed. – Annelie Coleman

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Annelie Coleman represents Farmer’s Weekly in the Free State, North West and Northern Cape. Agriculture is in her blood. She grew up on a maize farm in the Wesselsbron district where her brother is still continuing with the family business. Annelie is passionate about the area she works in and calls it ‘God’s own country’. She’s particularly interested in beef cattle farming, especially with the indigenous African breeds. She’s an avid reader and owns a comprehensive collection of Africana covering hunting in colonial Africa, missionary history of same period, as well as Rhodesian literature.