“I speak on behalf of all the Brahman breeders when I say that we’re honoured and privileged to have the internationally renowned Namibian-born Peter Massman join our team.” So said the president of the Cattle Breeders’ Society of South Africa, Llewellyn Labuschagne, after the appointment of as executive consultant to the society. “Massman’s appointment heralds a new era for the society, especially in the light of the ever-increasing popularity of our breed,” added Labuschagne.
“He is respected worldwide for his experience with stud cattle.” H e continued that Massman will be instrumental in repositioning the Brahman breed in South Africa. “The breed is going from strength to strength, particularly since the emphasis shift from grain-fed to grass-fed cattle. Our membership has increased by more than 70 over the past year. Massman’s previous expertise as GM of the Simmentaler/Simbra Breeders’ Society will be of tremendous value to us.”
Massman has been a valued contributor to the international Simmentaler scene and his insight, dedication and zeal have made him a legend in his own right. e was the first foreigner to be honoured with the prestigious German Bavarian Lion Award (Bayerische Löwe), presented to him by state minister for agriculture Josef Miller in 2001. T he award was conferred for his exceptional contribution towards the global development of the Simmentaler breed. – Annelie Coleman