Project Rebirth going forward
Readers will recall my regular updates on Project Rebirth. Launched by the Institute of Market Agents of South Africa (Imasa) at its 2011 AGM, it seeks to facilitate the upgrading...
An early start to the watermelon season
Watermelons command a higher price earlier in the season. Because of this, you might want to choose a variety that’s ready sooner, even if it’s lower-yielding.
The Apac brand
Following a recent meeting at the Agricultural Produce Agents’ Council (Apac) office in Boksburg, we were each presented with an attractive shopping bag, a pen and a water bottle, all...
Sharing market information
To ‘communicate’ is to impart or share knowledge. In this latter sense, communication between producer and market agent is crucial when it comes to determining price on a market floor.
Growing watermelons – part 1
Watermelons are a warm season crop, but can be started in winter in areas where conditions are milder.
Herbs and diversified farming: how to do it
Allée Bleue started growing and selling herbs on a small-scale in 2000, but driven by high consumer demand the estate is flourishing.
Some lesser cucurbit pests & diseases
There are two species of leaf miner that can cause a problem – Liriomyza huidobrensis and L. trifolii. The former prefers temperate climates, the latter warmer climates.
Language of economists
Most of us read the financial and economic news, but how many of us really understand the language of economics so fluently used by economists?
Strategies for pumpkin fly control
Pumpkin fly is a pest every cucurbit grower will know. It is similar to a fruit fly but, as its name suggests, it parasitises members of the pumpkin family.
Market demand
Continuing last week’s theme of the ‘Big Five’ of fresh produce marketing, I’d like to consider a few aspects of demand.
Vigilance: the best anti-virus weapon
The sooner you spot the first signs of infection among your cucurbits, the more effectively you’ll be able to slow down the spread of the virus.
Continuity is crucial
I often refer to the ‘Big Five’ of fresh produce marketing: supply, demand, quality, continuity and communication. This week I want to focus on continuity.