When agriculture sneezes, the whole economy catches a cold, the saying goes. We saw clear proof of this in 2018, when South Africa experienced a technical recession after the country’s GDP declined during each of the first two quarters of the year due to a massive drop in agricultural output.
Professor Cyril Nhlanhla Mbatha of Unisa’s Graduate School of Business Leadership outlines some key production and marketing strategies to help promote the economic sustainability of smallholder farmers, and therefore more successful land reform in South Africa.
According to Ed Treacy, vice-president of supply chain efficiencies for the Produce Marketing Association (PMA), blockchain technology holds great possibilities for improving efficiency and traceability in the fresh produce sector. In particular, it optimises supply chain operations, enhancing quality management, increasing market and business intelligence, reducing costs, and fostering brand protection.