Input costs remain high, fuel affects every part of the value chain, and inflation continues to place pressure on businesses and consumers. In this environment, every rand matters.
That is why we want to explain this increase openly and honestly.
Farmer’s Weekly has not increased its cover price since July 2023. Since then, the cost of producing, printing and distributing the magazine has continued to rise. Fuel has pushed up distribution costs, while inflation has increased the cost of paper, printing, logistics and operations.
Like many businesses serving agriculture, we have absorbed these pressures for as long as possible.
The move from R30 to R35 is therefore a necessary adjustment. It allows us to continue producing a publication that meets the standard expected by readers, while ensuring Farmer’s Weekly remains sustainable and able to serve the agricultural community with trusted, relevant and practical content.
This increase also comes with a clear commitment: readers will continue to receive excellent value for money.
Farmer’s Weekly is thicker and filled with more content than before. Our aim is not simply to add pages, but to deliver stronger reporting, better insight, practical advice and more useful information in every issue. Readers do not buy Farmer’s Weekly for entertainment alone.
They rely on it for agricultural news, market insight, production advice, farmer stories, technical information and honest reporting on the issues affecting the sector.
Over the past year, our circulation has grown beyond 10 000. This growth tells us that more readers are choosing Farmer’s Weekly, and it reminds us how many people depend on this publication for agricultural news and information. It also strengthens our responsibility.
When thousands of readers rely on a publication to help them understand their industry, it must be accurate, useful, independent and trustworthy. That responsibility is central to who we are.
In an era where information is available on countless platforms, the role of independent media has not disappeared. It has become even more important. Every sector needs access to news and information that is independent, honest and reliable. Agriculture is no different.
Farmers and agribusiness owners make decisions in a complex environment. They are affected by weather, disease outbreaks, market movements, policy decisions, infrastructure challenges, trade issues, labour concerns and rising costs. In such an environment, information must be more than fast. It must be checked, balanced and trustworthy.
At Farmer’s Weekly, we strive to provide exactly that.
Our content is fact-checked, carefully considered and produced with the aim of being fair and unbiased. Trust is not built through slogans. It is built week after week by publishing information that readers can rely on.
It is built by speaking to credible sources, asking proper questions, reflecting realities on the ground and giving readers content that helps them think clearly about the challenges and opportunities in agriculture.
Farmer’s Weekly has always been more than a magazine. It is a platform for farmers’ voices, a record of agricultural development, and a place where practical knowledge is shared across the sector.
One farmer’s solution can become another farmer’s breakthrough. One agribusiness owner’s experience can help someone else avoid a costly mistake. One story can spark a new idea, a better approach or a more resilient way of operating.
That is the value we are committed to protecting.
We understand that the agricultural market is under pressure. We trust that this modest price increase will not add meaningfully to that burden, but will help us continue delivering content that supports, informs and inspires our readers.
At R35, Farmer’s Weekly remains strong value for money. Each issue brings together news, analysis, production insight, expert opinion, farmer profiles, agribusiness coverage and practical information for the agricultural community.
The price has changed, but our promise has not.
Farmer’s Weekly will continue to provide honest, truthful, independent and useful agricultural content in every issue.
