Beef Cattle Information Day

Building blocks of profitable beef production

Date: Friday, 30 August 2019
Place: ARC Animal Production Campus, Irene, Pretoria
Time: 8:30 to 11:30

The theme for the information day is ‘Building blocks of profitable beef production’, and top speakers from the South African livestock industry will present on topics ranging from disease management and animal nutrition, to the branding and marketing of beef in South Africa.

Confirmed speakers include Wessel Lemmer, senior agricultural economist at Absa AgriBusiness, who will give a brief presentation on the short- to medium-term economic outlook for red meat in South Africa; Dr Faffa Malan, renowned veterinarian and manager of the Ruminant Veterinary Association of South Africa (RuVASA), who will speak on the basics of implementing an animal health strategy for a beef farming operation; and Dr Ben Greyling, research team manager for Beef Cattle Improvement at the ARC, who will share information about new developments in the field of performance testing.

PROGRAMME

8:30:  Registration
9:00:  Welcome message by Denene Erasmus, editor, Farmer’s Weekly
9:10:  Wessel Lemmer, senior agricultural economist, Absa AgriBusiness: The short- to medium-term economic outlook for red meat in South Africa
9:25:  Dr Faffa Malan, manager, Ruminant Veterinary Association of South Africa: The basics of implementing an animal health strategy
9:55:  Comfort break
10:00:  Gerhard Schutte, CEO, Red Meat Producers’ Organisation: The importance of traceability in the South Africa beef industry
10:25:  Dr Ben Greyling, research team manager for the Beef Cattle Improvement Scheme, ARC: New developments in performance testing
10:50: Dr Klaas-Jan Leeuw, researcher ruminant nutrition (beef cattle), ARC, The basics of livestock nutrition
11:15:  Llewy Mateza, owner, The Local Grill: Beef marketing: What the consumer wants
11:30:  Word of thanks, Janine Ryan, managing editor, Farmer’s Weekly
11:35:  Light refreshments

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