The expo is an access-to-market opportunity for Proudly South African members who are in the business of winemaking within the borders of South Africa. Over the past three editions of the expo, 30 local wine brands were showcased at each edition, 74% of which are black and female-owned.
According to SA Wine, the local wine industry in South Africa is a significant contributor to the country’s economy, with the industry’s activities generating a fiscal contribution of R19.26 billion. This expo, therefore, creates commercial pathways for local winemakers to network, seize available opportunities, and reap the benefits of the wine-making industry.
“South Africa is ranked 7th among the world’s major wine-producing countries, with a production volume of approximately 9.3 million hectolitres in 2023. Despite our world-renowned, esteemed wines, the local wine-producing industry is facing challenges emanating from the imposition of 30% tariffs on South African exports to the United States, which is one of the top 10 export destinations for local wine. As consumers, we have an opportunity to celebrate our local production and support the industry and adjacent sectors, such as agriculture, to be resilient and sustainable by opting to buy and support local wine brands.
“The Local Wine Expo provides us with an opportunity to remind ourselves of our exceptional wines and celebrate our artisanal wine-making skills. We look forward to three days of celebrating wine-making excellence and creating commercial linkages for our wine-producing members,” says Eustace Mashimbye, chief executive officer of Proudly South African.
Beyond the commercial value and business opportunities of the event, this expo is a warming festival in the middle of a cold winter for friends, family, and business associates to hang out and discover some of the best local wines. Proudly South African members will cater to everyone’s taste buds with a variety of local foods and, of course, the perfect pairing snacks like cheese, crackers, and biltong.
This is a perfect setting and occasion to discuss relevant developments in the local wine industry, discover new winemakers, and enjoy a local game board.
There will also be a Shesha game activation. This is a quick-on-your-feet, general knowledge game with a local twist and lots of prizes to be won. This is a unique fun-filled event where business seamlessly mixes with pleasure. You don’t want to miss this!
In strong adherence to responsible event hosting principles, children under the age of 18 will not be allowed at the venue. In the spirit of promoting safe driving, Proudly SA requests that guests drink responsibly and never drive under the influence of alcohol. Patrons are encouraged to use e-hailing or chauffeur services or to have sober designated drivers.
This is a highly attended event with limited spaces; secure your spot now to avoid missing out. To register for this free-to-attend event, visit https://l1nq.com/1l5p72h.
For more information on Proudly South African, visit proudlysa.co.za.
