“I think what a person would really want to leave for their children is perhaps a better opportunity than what you had, because we all need opportunities,” believes Coeta Coetzee from Eersteling Farm.
At John Deere Financial we quickly realised that it aligns with our mission: lasting partnerships, fostering relationships, and creating opportunities for all farmers, no matter their financial situation.
Partnerships create opportunities
Sustainable farming stretches further than just the present. Jan Loots from Eersteling Farm confirms this: “It’s about thinking what you leave behind when you’re no longer here anymore.”
John Deere Financial creates opportunities by ensuring every farmer owns the equipment they not only want and need, but the equipment they have spent years working hard for.
We take pride in knowing that thanks to partnerships built over seasons, we can be part of the intimate network continually providing opportunities – and providing those opportunities doesn’t stop at the farm.

“We help people get employment, to get food,” mentions Frans Marakalala from Eersteling Farm. He has been working on the farm for over 27 years and speaks from experience when it comes to giving back to the district and its people.
Eersteling Farm helps strengthen its surrounding community by supplying food to rural areas and a local orphanage. It is an investment in the future of those in need – built on partnerships, support, and a shared network of opportunity.
This same philosophy guides John Deere Financial; meeting farmers where they are and helping turn plans into progress.
Leaping forward together
It takes more than one person, however small the contribution, to be able to sustain the generations to come with the possibilities they need to leap forward.
Eersteling Farm, and people like Coeta, Jan, and Frans, are proof of what is possible. With the right team, equipment, and financial partner, you can keep growing – building a future for your family and generations to come.
Watch the full short film and let Eersteling’s story speak for itself:











