Big-tractor training in South Africa

Case IH, in partnership with its distributor, Northmec, recently expanded its dealer training programmes with a big-tractor training day tailored to the sales force of its dealer network in South Africa.

Big-tractor training in South Africa
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The Northmec dealership in Delmas, Mpumalanga, recently welcomed more than 60 dealer representatives, including sales
specialists and managers, to a big-tractor training day. Participants came from all parts of South Africa as well as other African countries and the Middle East. The focus was on Case IH’s high-horsepower tractors.

“We received in-depth knowledge and clear instructions on how to get maximum power and productivity out of these tractors,” said participant Jaco Scholtz. “We focused on the key strengths and features that I think make Case IH tractors stand out. We also had the chance to better understand the tractor control systems and how they function and learnt how to service the tractors.”

The training, he added, offered a unique opportunity “to broaden our technical knowledge about the product we sell”.

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“We can now use this high-level knowledge to better serve our customers, and to further strengthen the trust that our clients place in our services.”

Ozkan Eren, marketing manager for Case IH in Africa and the Middle East explained that the training day gave senior management the opportunity to listen to feedback from their dealers’ sales personnel. “This is of paramount importance, as their feedback comes directly from our customers, and provides important information and valuable input to better tailor our offering to their needs,” he said. The positive response from participants means that Case IH will intensify its training efforts with similar initiatives throughout South Africa.

A closer look at Case IH’s largest tractors
Judging by the feedback of participants, Northmec’s big-tractor training day was highly successful and much appreciated by the dealer representatives. A highlight of the day was the opportunity to drive Case IH and other large machines, testing their key features in an authentic in-field situation.

In-field driving experience
Attendees had the chance to test-drive a selection of Case IH, PumaTM, MagnumTM and Steiger Series tractors in Delmas. Here, a delegate puts a Magnum 315 through its paces.

Instruction by experts
Participants in the Northmec training day were able to familiarise themselves with the latest Case IH tractor technology during one-on-one in-field instruction and practical training sessions.