Bayer wishes to acknowledge women in agriculture

Bayer recently announced the launch of its Bayer Boervrou van die Jaar (Female Farmer of the Year) award at Nampo Harvest Day 2024. The aim of the competition is to celebrate inspiring women who are achieving excellence in the agriculture sector

Bayer wishes to acknowledge women in agriculture
Steven Nel, Bayer Campaign and Branding Lead for Africa, and Marna Swart, Campaign Activation and Branding Manager at Bayer, recently announced the launch of its Bayer Female Farmer of the Year award at Nampo.
Photo: Magda du Toit
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“With the Bayer Female Farmer of the Year competition, we would like to give recognition to the women who form the backbone of our farming community: whether it’s our farmers’ wives or the women who stand at the head of a farming operation,” said Stephen Nel, Bayer Campaign and Branding Lead for Africa.

“We know that women play an important role on the farm and that their support forms the backbone and structure for success in many farming operations.”

READ Hlobi Yende, the young farmer transforming her family farm

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The criteria for the competition will be based on the potential winner’s overall involvement on the farm as well as in her broader community.

Women from across all sectors within the agriculture sector can take part. Women farmers, or the wives of farmers, who farm with one or more Bayer or DEKALB products may be nominated for this competition.

Nominations can be submitted by the farmer/wife herself, or by any affiliate of the farmer or farmer’s wife, including a Bayer or DEKALB representative, family members, friends and/or community members.

Entries opened yesterday on 15 May and will close on 15 July. The winners will be announced in September.

The winner in the category for Female Farmer of the Year will walk away with R15 000 worth of products, while the winner in the Farmer’s Wife category will win R10 000 to be donated to a charity of her choice.

Both winners will also receive a R2 000 self-care voucher, a R1 500 voucher from Uppe Marketing and three signed books by author Milanie Vosloo.

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Magda du Toit is a freelance communication consultant and journalist. She has worked in the agriculture sector for more than 35 years. She obtained a BA in Communication (Hons), and also completed a Post-Graduate Diploma in Marketing Management. Throughout her career she has received recognition and various awards for individual and team contributions. She was also the chairperson of the northern branch of Agricultural Writers SA and still serves on both its executive bodies. Magda is also the South African representative at the International Federation of Agricultural Journalists, where she chairs one of the committees.