Photo: Octavia Avesca Spandiel
The export symposium held at the International Convention Centre in East London on 21 and 22 August showcased the dynamic partnership between the EU and South Africa.
Pamina Boher, secretary-general of the Italian Chamber, said there was growing potential for South African products in the European market.
“Italy is a major importer of South African wine, and the demand for diverse flavours is significant. The collaboration between South African and Italian designers in the fashion sector is another area with immense opportunities. Despite some setbacks during the COVID-19 pandemic, there is a renewed interest in African textiles and natural fibres,” she said.
She further mentioned that finding South African partners and understanding market demands was a significant factor in collaboration.
“Europe is looking for high-quality, sustainable products. South African exporters must conduct thorough market research to identify what products are needed and adapt accordingly,” she said.
Johan van de Hoef, deputy consul-general at the Netherlands Consulate, mentioned the role of technology and infrastructure in facilitating exports.
“The Port of Rotterdam is a crucial gateway for South African products into Europe. Investing in technology and sustainable practices can significantly enhance the competitiveness of South African exports,” he said.
Luc Fabry, trade and investment commissioner at the Embassy of Belgium, emphasised Belgium’s role as a key partner for South African exports.
“Our country serves as a strategic distribution hub for the broader European market. There is a strong interest in South African products, and establishing partnerships with Belgian companies can open doors to wider European markets.”
The experts also addressed challenges faced by South African exporters, particularly regarding regulatory compliance and market access.
“Navigating European regulations can be complex. However, tools like the EU’s Access to Markets database can provide valuable information on tariffs and requirements,” Boher said.
Experts also explored the impact of recent EU regulations on South African exports. Concerns have been raised about the political and safety implications of these regulations, which have affected the ability of South African farms to export products.
Van de Hoef said: “While regulations are enforced for safety and compliance reasons, there is ongoing dialogue to address these challenges and ensure fair trade practices.”
Experts also called for continued collaboration and innovation. “Sustainability and quality are at the forefront of European consumer preferences. By focusing on these aspects and building strong partnerships, South Africa can strengthen its position in the European market,” Fabry said.
