This was announced today by Chris du Toit, CEO of Graham Beck Wines, in a statement.
“We will invest R150 million over the next three years and this is a major vote of confidence from the Beck family in the bold decision to focus on MCC production going forward,” said Du Toit in the statement.
This move will ultimately see MCC production by Graham Beck Wines increase from the current amount of 110 000 cases (12 bottle cases) per year to 250 000 cases per year.
“This change heralds the start of positioning the Graham Beck MCC range as the absolute high-end market leader in the MCC category in both the local and international market, focussing on the utmost quality,” said Du Toit.
To achieve this the winery will, for the next number of years, establish new Chardonnay and Pinot Noir plantings on its Robertson Estate, utilising clones most suitable for sparkling wines.
Du Toit told Farmer’s Weekly that MCC was the fastest growing wine category in South Africa, achieving double digit percentage increases.
To ensure a strong presence in both the local and international market going forward Graham Beck Wines would “work on a 50/50 scenario” in terms of product volume supplied to the local and export markets, he said.