New Builders PRO benefits programme for loyal customers

Sponsored by Builders

With South Africans feeling the pinch of the rising cost of living, loyal customers of Builders stand to receive some relief with the launch of the Builders Pro benefits programme, which seeks to reward those customers who make Builders their home improvement and building supplies destination of choice.

New Builders PRO benefits programme for loyal customers
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According to Builders, its benefits programme will help tradespeople, such as plumbers, electricians, carpenters, and others, navigate the country’s increasingly challenging economic conditions, made worse by load-shedding, petrol price hikes, and the lingering effects of the COVID-19 pandemic lockdowns.

These issues are contributing to low business confidence among the country’s small and medium enterprises (SMEs).

The programme offers tradespeople savings-related benefits, including unique deals and personalised offers on DIY products and services, from construction to gardening and even maintenance projects, which are tailored to their businesses and needs, Builders says.

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“Builders PRO customers will be the first to know about new launches, have the option of a virtual or physical card and most importantly, get money back as a rebate on all cash purchases, allowing them to save [money] while getting more work done,” Builders said in a statement.

The Builders Pro card entitles cash trade customers to a rebate after spending R50 000 or more in cash (excluding VAT), within a specified 12-month period determined upon sign-up. For example, if the period is 26 December 2022 to 31 December 2023, the rebate will be paid into the customer’s Builders Pro profile at the end of February 2023.

Tradespeople who spend over R50 000 within 12 months through the Builders PRO programme will qualify to have their rebates aligned to the stock category they purchased during the period. Stock categories qualifying for the rebates include:

  • Stock category 1: All stock purchases excluding Category 2 purchases receive rebates from 3% to 5% based on the amount spent over 12 months.
  • Stock category 2: Sand, stone, cement, concrete, steel and wooden trusses and truss coverings, all non-stock buyouts, promotion, services and deliveries paid for, Category 2 rebates will be 2% against the amount spent over 12 months.

Janet Booysen, head of marketing at Builders, says: “We want to ensure that our essential tradespeople also benefit from these rewards as small businesses are responsible for the country’s economic growth by contributing to job creation that sustains many South African households.

“The country’s tradespeople have unlimited potential to alleviate South Africa’s challenges, including the job crisis, which is why we’re so invested in this sector’s survival and recovery following the impact of the pandemic.”

Find out how Builders Pro work: builders.co.za