Gold bunny helps save riverine rabbit

One of South Africa’s most threatened mammals – the critically endangered riverine rabbit – will again benefit from sales of the Lindt Gold Bunny.

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Lindt & Sprüngli (South Africa) has for the fifth year in a row agreed to support the Endangered Wildlife Trust’s (EWT) conservation work on this rare and endemic Karoo species.

“Through this partnership we have greatly increased the awareness and the plight of the riverine rabbit. We are also calling on members of the public to support us by purchasing a Lindt Gold Bunny this Easter to help save this species,” says Christy Bragg, the EWT’s Drylands Conservation Programme manager.

As a response to the animal’s vulnerability, the Riverine Rabbit Project was established by the EWT in 2003. And the riverine rabbit is listed as one of the top ten EDGE species in the world (most Evolutionarily Distinct and Globally Endangered) by the Zoological Society of London’s EDGE of Existence programme.

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Members of the public are requested to report possible sightings of Riverine Rabbits to Christy Bragg at [email protected]. For more information visit the EWT’s website at