A YEAR HAS PASSED since the announcement at the 2006 Nampo Agricultural Trade show of Invicta Holdings’ acquisition of the South African New Holland agricultural machinery franchise. Since then, despite the negative effect of the drought, the company has announced that business is booming.
Holland is a leading international brand, manufactured by the global giant, CNH. With the backing of the Invicta group, specialists in engineering consumables and agricultural and construction equipment, New Holland SA claims it has regained its position as one of the leading tractor suppliers in South Africa. “We have made operational and structural changes to further improve the company’s service to its loyal customer base,” says Peter Askew, MD of New Holland SA. “company’s rationalisation programme included the relocation of the Bothaville operations to an existing, centrally positioned facility in Johannesburg, which meets the demands of farmers throughout the country.”
New Holland SA offers a broad range of products including tractors, combine and forage harvesters, balers and hay equipment. The company stocks a comprehensive range of quality branded and competitively priced parts. also provides an efficient after-sales service to its carefully selected distributor network. The large investment in working capital made by Invicta Holdings shows their commitment to improving the availability of tractors, equipment and parts. An additional investment in an ongoing staff training programme promises to provide appropriate solutions to customers’ specific requirements. Holland’s long-term strategy is to establish and maintain close customer relations and ensure continued improvements in service levels.
New series launch
At the Nampo Show in May this year, Holland will launch the new T7000 and T8000 series tractors in SA. This range features increased power with more transmission options and promises reduced fuel consumption and lower noise levels. The introduction of these high-powered units, with engines that produce up to 228kW, confirms the trend in the South African tractor market towards increasingly powerful tractors offering greater productivity and greater cost-effectiveness. I t is interesting to compare the T series with the Ford 8000, the first six-cylinder Ford tractor imported from the USA in the early 1970s, which was rated at 85kW. It is also a sobering thought that in 1973, the list price for one of these tractors was only R8 415. new T8000 series New Holland models will be priced at over R1 000 000. – Joe Spencer Contact Peter Askew on (011) 922 2000, 082 655 3390 or e-mail [email protected]. |fw