Vegetables Farmer’s Weekly brings you the latest vegetable farming news and updates from South Africa and the rest of Africa.

Wise up to consumer needs

The United Kingdom is one of the most profitable export markets for South African fresh produce and according to Roger Jupe, CEO of the UK public relations and marketing communications company Richmond Towers, there is no reason for this to change. Speaking at the recent allFresh! Conference, he emphasised that it's becoming more important for SA's fresh produce growers to understand what informs consumer demands of the new shopper in the UK. Wilma den Hartigh reports.

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