HelloChoice: A proudly South African success story

HelloChoice links buyers and sellers through its website and mobile app, and is specifically designed for South Africa’s market environment.

HelloChoice: A proudly South African success story
Graeme Jarvie (left) and Grant Jacobs, founders of HelloChoice.
Photo: Supplied
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HelloChoice is a proudly South African success story with a vision to modernise traditional agricultural produce trading through its wholesale online marketplace.

Over 2 300 agricultural produce buyers and sellers have joined HelloChoice via its website and mobile app, trading over R150 million in the first three years. Specifically designed for South Africa’s market conditions, the HelloChoice mobile app instantly connects buyers in their stores and warehouses with sellers in their fields and packhouses.

Updated app
HelloChoice is excited to announce an upgraded and enhanced version of the mobile app, which offers buyers and sellers new features.

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Responding to buyers’ needs to get the latest and up-to-date real-time offers as soon as they are available, the updated mobile app allows users to buy and sell from anywhere, anytime.

The latest app ensures better market access and prices for farmers, and faster product access and lower prices for buyers.

Grant Jacobs, director at HelloChoice, says: “HelloChoice is digitising agricultural trade to make buying and selling effective and efficient. Our new TradeAlerts mobile app feature is a great example of this, as users can set their own specific trade preferences and get in-app messages and emails when trade opportunities meeting their requirements become available.

They can immediately find and buy according to their needs, with all relevant information available immediately on their phone. Better still, they can conclude the trade right there and then.”

Using geolocation and customer profiles to better connect buyers and sellers, TradeAlerts is a brand new, game-changing feature that notifies buyers when fresh produce is available.

These instant alerts speed up the buying and selling process, while the Buy-it-Now marketplace is also now available on the mobile app.

Customer satisfaction
Existing HelloChoice users shared their excitement about this new feature: “HelloChoice is a great platform to find produce. The TradeAlerts feature is extremely exciting because we will now be able to find produce as and when farmers have it available, rather than having to manually search for what we are looking for,” says Mohammed Mangerah from Stanger.

Daniel Verdann of Umtata says that thanks to the power of HelloChoice, he was able to source cabbages and potatoes in his area when all his local suppliers and farmers were out of stock.

“They were able to get me what I needed, delivered to my shop as per my order. They continue to improve their service offering, and consistently deliver,” says Verdann.

HelloChoice launched the first version of its mobile app in September 2019.

In early 2021, HelloChoice partnered with Standard Bank to upgrade the mobile app to include the OneFarm Share food relief and food security platform, which matches food donations and special offers with the needs of registered charities countrywide.

HelloChoice is the first independent fresh produce trading platform with a broader ambition to promote economic prosperity and market efficiency for buyers and sellers, and continues to improve the platform to bring their users greater value.

Visit HelloChoice.co.za.