Cleaver awards

Butchers from around the country were praised for their standards of excellence at the Cleaver awards.

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A record number of South Africa’s top butcheries competed for the awards, which was launched to meet the needs of the consumer by raising standards amongst butcheries.

“The standards of excellence amongst South African butcheries keep increasing year on year. Consumers are becoming more educated about what to expect from their butchers and are giving credit to those butchers who are exceeding their expectations,” says Dave Ford, chairman of the South African Red Meat Industry Forum.

Read the full story in the 18 May 2012 of FW.

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