Establishing a sustainable agribusiness from the onset

Sponsored by John Deere

The fifth episode of Tech Terrain looks at important building blocks to give farmers a head start in business and ensure sustainability.

Establishing a sustainable agribusiness from the onset
- Advertisement -

This week’s episode of Tech Terrain offers a vital perspective on the sustainability of businesses, in particular, agribusiness.

Irrespective of location or industry – getting the right building blocks in place for your business, are critical.

This week, Tony Ndoro talks to André Jooste, CEO of Potatoes SA; and Sinelizwi Fakade, Managing Director of Rocky Park Farming to discuss some of these crucial building blocks that can give new farmers a head-start in their business as well as strategic elements that are equally important to established farmers to ensure sustainability.

- Advertisement -

Lafras Cronjé, Customer and Product Support Manager at John Deere Sub Saharan Africa and Patrick Roux, Managing Director: AFGRI Equipment discuss personal relationships and trusted business partners forming an important part of your agri-journey. Lafras also shares what “a distinct customer experience over a lifetime” means to them, and what it could mean to you.

Viewers can visit techterrain.co.za to get access to exciting content and watch new episodes every Thursday at 16:00pm.

Powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.