Tech Terrain

When to mechanise, and on what scale?

In the second episode of Tech Terrain we ask a very important question for the modern-day farmer: When to mechanise and on what scale?

Tony Ndoro talks to the well-known and influential Wandile Sihlobo, Chief Economist at Agbiz about the economy of scale and some of the barriers in terms of access to technology, especially for developing farmers.

Langa Simela of ABSA Agribusiness and Brenda Tlhabane, founder of the Temo Ya Tlhabane Holdings and commercial farmer is also in the Tech Terrain studio to discuss comparing the need for technology with the potential yield increases.

We also look at the financing options of equipment and choosing the right tool for the task.

In the final segment, Cobus du Toit and Patrick Kubyana of John Deere Sub Saharan Africa introduce us to the new John Deere 6B Tractor, aimed at the African market. The 6B is renowned for its affordable total cost of ownership and reliability, backed by John Deere’s dealership network.

If you are considering mechanising for the first time, upgrading or replacing your fleet you cannot miss the second episode of Tech Terrain on 2 July 2020.

Simply register at www.techterrain.co.za to get access to all the latest content and bonus material.

Tech Terrain is powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.


How important is a brand name in modern agriculture?

23 June 2020

Agricultural technology is evolving at a blinding pace and it can sometimes seem overwhelming.

Tech Terrain is an exciting new online agricultural talk show focusing on the role of technology and mechanisation in the modern agricultural landscape.

Tech Terrain will also cover the bigger issues influencing this important industry. Top experts in their respective fields will share their insights every week, starting on Thursday 25 June at 16:00.

We kickstart this series with our presenter, Tony Ndoro, exploring the importance of establishing a recognisable brand.

Jacques Taylor, the MD of John Deere Sub-Saharan Africa opens the floor with the remarkable story on the establishment of the John Deere brand in South Africa – more than 140 years ago – after a ship stranded off the Eastern Cape coast.

We pick the brains of branding guru, Dr Ludi Koekemoer, CEO of AAA School of Advertising together with well-known expert in the fresh produce industry, Lindie Stroebel, Manager of Mission South Africa.

There is also an exciting visit from Arno Botha whom recently returned to home soil to join the Bulls, sharing his experiences on living and representing big brands such as the Blue Bulls and Munster.

We get practical about the importance of the day to day management of reputable brands and delivering on the brand promise, when Tony is joined in studio by Stephan Nel and Jaco Beyers, both from John Deere Sub-Saharan Africa.

Tech Terrain will be available online for free from 25 June 2020 at www.techterrain.co.za and viewers can register to get access to all the content.

New episodes with new themes will be released weekly, with bonus material for those who wish to explore more.

Powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.


Technology & Mechanisation discussions coming on Tech Terrain

12 June 2020

The worldwide pandemic has forced most companies to approach business differently and agriculture is no exception. The so-called Fourth Industrial Revolution has been ushered in, whether we are ready or not.

With several major agricultural shows postponed or cancelled, John Deere Sub Saharan Africa realised that it still needed to communicate with the agricultural community about its services and products, but also about the broader industry.

Stephan Nel, Marketing Manager of John Deere Sub Saharan Africa says the company wants to play a central role in conveying knowledge to the industry.

That is why Tech Terrain was created.

The revolutionary online programme, Tech Terrain, will explore several weekly topics affecting growth and sustainability in the agricultural sector.

“The Tech Terrain talk show creates the opportunity for us to produce an insightful show for all farmers who subscribe to our vision as John Deere, and the role we see ourselves playing in the sector,” says Nel.

“Our vision for Africa is to be a driver of food security, but we cannot achieve this alone and we must play a central role where we combine the knowledge and experience of different role players in the industry, including farmers, to reach new heights.

“Technology is central to our vision to not only bring more areas into production but also to drive productivity in existing farming operations, by increasing yields and lowering costs as much as possible,” says Nel.

Jacques Taylor, Managing Director of John Deere Sub Saharan Africa says Tech Terrain offers a media platform where it can bring industry experts, John Deere technology and the John Deere products together, package the message and information in a way that the market can easily access and use to unlock more value across the agricultural production systems.

“Given the restrictions imposed by the Covid-19 pandemic, we had to look at different ways to connect with the market and still be able to bring information and value to our customers, despite the fact that face-to-face interactions are limited,” Taylor says.

Agricultural technology is highly advanced, and it can seem overwhelming. Tech Terrain – in English presented by Tony Ndoro and in Afrikaans by Theo Vorster – promises to be a pioneering programme on how essential the latest technology is for the modern agricultural business.

Tech Terrain is however not only about technology, but also the bigger factors influencing the industry. Top experts in their respective fields will share their insights every week.

Tech Terrain will be available online from 25 June 2020 at www.techterrain.co.za and viewers only have to register to get access to all the content. New episodes with new themes will be released weekly, with bonus material for those who wish to explore more.

Tech Terrain is powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.