Episode 16: The value of cotton

Sponsored by Tech Terrain

Cotton is a unique crop as it is the only agricultural commodity that provides fibre and food for human and animal consumption.

Episode 16: The value of cotton
- Advertisement -

It is produced in more than 100 countries, contributing more than 100 million jobs worldwide, and is regarded as the world’s most important fibre. It has been farmed and used for more than 7 000 years.

This is why the World Trade Organization decided to highlight the value of this unique crop by launching the World Cotton Day in 2019. This incredible fibre crop is celebrated each year on 7 October.

READ Cotton gains ground with up-to-date harvesting tech

- Advertisement -

This week’s episode of Tech Terrain coincides with World Cotton Day, and will thus be a celebration of the global importance of this unique crop.

Tony Ndoro speaks to Hennie Bruwer, executive officer of Cotton South Africa (Cotton SA), and Tanya Aucamp, independent communications specialist at Cotton SA, about partnerships in the local industry to promote cotton production.

Cotton producers Leonard Venter, chairperson of the board at Cotton SA, and Jozeph du Plessis, director at Locklore Farming, speak about the challenges and prospects of this commodity.

READ Small-scale cotton farming can create prosperity

Finally, Philip du Plessis, area sales manager for John Deere Africa and Middle East (JD AME), and Lucas Groenewald, sales manager for Southern Africa: JD AME, are back in studio to discuss the latest and greatest technology in the sector.

Visit techterrain.co.za on Wednesday, 7 October at 16:00 (CAT) for the final episode in this riveting series. All the previous episodes of Tech Terrain are also available to watch at any time, plus bonus material.

Tech Terrain is powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.