The Agricultural Dealers and Manufacturers Association (ADMA) of Zimbabwe, which represents companies involved in the country’s agricultural machinery industry, organises the annual event.
ADMA Chairperson Marco Garizio said that while the association’s core membership is limited to agricultural machinery distributors, the show itself attracts a wider range of exhibitors.
“We have 38 permanent members. Membership is only granted to companies that distribute agricultural machinery,” he told Farmer’s Weekly.
“However, any company that distributes agricultural equipment, accessories, fertilisers, or seed is invited to attend the show and exhibit.”
Drone services gain traction among local farmers
Shanice Francis, a sales rep for Agromine Drones, said the company’s participation at the ADMA Agri Show has helped it connect with more farmers across Zimbabwe and boost awareness of drone-based agricultural services.
“If you provide a service to farmers, ADMA is the place to be, because all the networking is done here,” she explained.
“We specialise in DJI Agras drones that carry out precision spraying and fertiliser spreading, a service that is helping Zimbabwean farmers improve efficiency, reduce waste, and boost crop yields.”
For farmers attending the show, the event also provides access to finance and equipment support that can help improve their productivity.
Russell Chiradza, who farms at Chiparawe Farm in Marondera, Mashonaland East, currently has 20ha planted to wheat, 70ha to tobacco, and is involved in agritourism.
He said the show has become an important platform for producers.
“I was able to connect with loan companies and structure deals with firms that provide heavy agricultural machinery, which I can now acquire.
“Access to these platforms and opportunities at the show will significantly improve my farming operations and productivity.”
The exhibition also brings together farmers, technology providers, and agribusiness.
Stella Marovanhidze, innovation manager at Total Farm Solutions, said that the show supports the showcasing of practical modern farming solutions and goes hand in hand with the company’s mission.
“We assist in tackling poverty at the level of the individual hectare by providing farmers with advice, greenhouse structures, and foliar fertiliser,” she said.
“The company is committed to empowering farmers by enabling technology-driven, weather-smart production systems for better profitability and land productivity.”
ADMA show expands into livestock, international participation
The event has also attracted participation from outside Zimbabwe and, according to Garizio, international stakeholders continue to engage with local stakeholders through the show.
Beyond machinery and inputs, ADMA has expanded the exhibition to include livestock promotion, particularly indigenous cattle breeds.
“The organisation introduced sales pens and hosted a successful livestock auction this year,” Garizio said.
