Farming optimally and getting the most out of your land

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The sixth episode of Tech Terrain dives into how you can farm optimally using the resources at your disposal.

Farming optimally and getting the most out of your land
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This week’s episode of Tech Terrain is not to be missed as Tony Ndoro and his guests discuss the new ‘Data-intensive farm management’ study.

Ndoro talks to Dr Dirk Strydom, manager of Grain Economics and Marketing at Grain SA, Prof Ferdi Meyer, managing director of the Bureau of Food and Agricultural Policy, and Maluta Netshaulu, senior manager of Nedbank Agriculture.

The team discusses how the COVID-19 pandemic has significantly changed the landscape, and look at how it has impacted informal traders.

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Regardless of the technology at their disposal, all farmers stand to benefit by moving their businesses towards optimal production.

Tech Terrain discusses the importance of understanding your land and the resources at your disposal, and how to use these to your benefit. The guests also discuss the equally important subject of understanding the market and capitalising on opportunities in the value chain.

What’s happening at John Deere?

The John Deere team, including Tech Terrain hosts Jean Elloh, sales manager of John Deere: Sub-Saharan Africa (JD SSA), Jaco Beyers, sales director: JD SSA, and Janalize van Buuren, sales manager of East and Central Africa: JD SSA, discuss the most popular tractor on the African continent, the 5E, as well as John Deere’s planter technology.

Visit to get access to all the content. New episodes exploring relevant themes will be released every Thursday at 16:00pm, with bonus material for those who wish to explore more.

Powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.