In Tech Terrain’s pilot episode of their new online series, well-known presenter, Tony Ndoro, explores the importance of establishing a recognisable brand in the moderm argricultural world as well as covering the bigger issues influencing and affecting this important industry.
Jacques Taylor, the MD of John Deere Sub-Saharan Africa opens the floor with the remarkable story on the establishment of the John Deere brand in South Africa – more than 140 years ago – after a ship stranded off the Eastern Cape coast.
In this kick-off episode, Tony speaks to branding guru, Dr Ludi Koekemoer, CEO of AAA School of Advertising together with a renowned expert in the fresh produce industry, Lindie Stroebel, Manager of Mission South Africa.
Later on in the episode, Arno Botha chats with Tony. Arno recently returned to home soil to join the Bulls, he shared his experiences on living and representing big brands such as the Blue Bulls and Munster.
Tech Terrain also discusses the practicalities around the importance of the day to day management of reputable brands and delivering on the brand promise with Stephan Nel and Jaco Beyers, both from John Deere Sub-Saharan Africa.
Watch Tech Terrain every Thursday at 16:00pm online at www.techterrain.co.za. Also, look out for bonus material.
Powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.